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The 7 Types of Internet Marketing

There are seven main types of internet marketing:

  1. Social media marketing

  2. Influencer marketing

  3. Affiliate marketing

  4. Email marketing

  5. Content marketing

  6. Search engine optimization (SEO)

  7. Paid advertising

Each of these seven types of internet marketing encompasses many different strategies and tactics. Plus, these types of internet marketing complement each other and are often used together.


1. Social Media Marketing

Social media marketing is the process of acquiring attention and sales through the use of social media platforms such as Facebook, Instagram, or Twitter. Now, social media marketing can be split into two camps: organic (free) or paid. Organic Social




2. Search Engine Optimization (SEO) Search engine optimization – also known as SEO – is the process of optimizing websites and digital content to improve search engine rankings, which in turn, maximizes the number of visitors to a particular webpage.


3. Content Marketing Content marketing is the process of consistently creating, distributing, and promoting relevant online materials in


a way that’s strategically designed to attract, engage, and convert your targ

et market into customers. There are countless forms of content that businesses use to do this, such as:


  • Blog posts

  • Videos (that are often shared to social media platforms like Facebook and YouTube)

  • Industry reports and studies

  • Infographics summarizing reports and studies

  • Ebooks

  • Podcasts

  • Case studies

  • Emails

  • Webinars

4. Influencer Marketing

An influencer is someone with a relatively large online following, including:

  • Mainstream celebrities like Paris Hilton.

  • Niche celebrities such as world chess champion Magnus Carlsen.

  • Industry experts and authorities, such as digital marketing expert Mark Cuban.

  • Micro-influencers (those with less than 100,000 followers) like environmentalist Elizabeth Couse.


Okay, so what’s influencer marketing? Influencer marketing is the process of working with influencers to promote a product or service to their online following.


5. Affiliate Marketing

Affiliate marketing is essentially just online referral marketing. A business will set up a program that pays commissions to external websites or individuals for the traffic or sales they generate. This allows internet marketers and influencers to earn money promoting another business’s products or services.



6. Email Marketing Email marketing is the process of using email to send direct marketing messages to people in an effort to gain new customers and retain existing ones. Although email marketing might not seem like the most glamorous form of internet marketing, don’t underestimate its raw power.



7. Paid Advertising Paid advertising is a form of internet marketing where advertisers pay to show their adverts on search engines and other online platforms, such as Facebook, YouTube, LinkedIn, and Instagram.


Summary

More and more people are spending larger chunks of their day online, and all you need to reach them is an internet connection and a smartphone or laptop.


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