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Marketing statistics that may be useful

Marketing statistics that may be useful:


Marketing statistics that may be useful
Marketing statistics that may be useful

  1. Content Marketing:

    • Content marketing generates three times as many leads as traditional outbound marketing, but costs 62% less. (Source: Content Marketing Institute)


  1. Social Media Marketing:

    • There are 4.41 billion social media users worldwide, which is about 56% of the global population. (Source: Datareportal)

    • Instagram has over 1 billion active users, and 200 million Instagram users visit at least one business profile daily. (Source: Instagram)

    • LinkedIn is the most trusted social media platform for professionals, with 96% of B2B content marketers using it for organic social marketing. (Source: Content Marketing Institute)


  1. Email Marketing:

    • Email marketing has an average ROI of 3800%, meaning that for every dollar spent, the average return is $38. (Source: DMA)

    • Personalized email subject lines generate 50% higher open rates. (Source: MarketingSherpa)

    • Mobile opens account for 46% of all email opens. (Source: Litmus)


  1. Video Marketing:

    • By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than in 2017. (Source: Cisco)

    • 72% of customers would rather learn about a product or service by watching a video. (Source: HubSpot)

    • Videos on landing pages can increase conversion rates by up to 80%. (Source: Unbounce)


  1. Search Engine Optimization (SEO):

    • Google receives over 63,000 searches per second on any given day. (Source: Internet Live Stats)

    • 75% of users never scroll past the first page of search results. (Source: HubSpot)

    • SEO leads have a 14.6% close rate, compared to 1.7% for outbound leads. (Source: Search Engine Journal)


  1. Influencer Marketing:

    • 89% of marketers believe that the ROI from influencer marketing is comparable to or better than other marketing channels. (Source: Mediakix)

    • Micro-influencers (10,000-100,000 followers) tend to have the highest engagement rates at 7.2%, compared to celebrities with 1.6% engagement rates. (Source: Influencer Marketing Hub)

    • Instagram is the most popular platform for influencer marketing, with 93% of influencer campaigns using it. (Source: Influencer Marketing Hub)


These statistics can provide insights into the effectiveness and trends in various marketing strategies. However, it's important to note that the marketing landscape is constantly evolving, so it's essential to stay updated with the latest trends and adapt strategies accordingly.

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