Updated: May 10
2022 is shaping up to be an interesting year. 5 key business trends that will influence companies during the upcoming year.
1.Customer Service Focused on Loyal Customers vs New Customers: Call them your golden geese. Recurring customers are more valuable than new customers. Studies show it costs 5 times as much to attract a new customer than to retain loyal customers. Businesses need to demonstrate extraordinary customer service focused on keeping loyal customers happy.
2. Having too many marketing options-both digital and traditional-has led to businesses being overstretched. Therefore, they are unable to make a significant impact on any media channel (including social media). Instead, marketers should aim to exceed fewer objectives. Businesses should excel at a few marketing goals rather than doing a poor job on too many.
3. Remote Work Now the Norm: The pandemic has resulted in many businesses being forced to offer remote work. One benefit is that it demonstrated that employees are capable of quality work outside of the traditional workspace. There has also been another shift to co-working spaces. This year, hybrid or employee-choice will continue to be an option, and one employee are going to want and expect.
4. Employee Recruitment and Retention: It's an employees' market. Employers are still encountering challenges in recruiting and retaining employees. Not only are companies using signing and retention bonuses as incentives, but also unique job perks and flexible scheduling. Companies marketing their ethics, values and culture will become a greater trend in 2022 as this has proven to be an important decision-making factor in prospects choosing employment opportunities.
5. SEO More Integrated. Search engine algorithms have become smarter and more contextual. This means marketers should focus more on excellent user experience rather than Search Engine Optimization (SEO). Look for meaningful user experiences in 2022.